Businesses have started using videos as part of their marketing strategies. It’s the most effective and popular way to engage with traffic and audiences and attract more leads to boost conversion rates. The creative use of videos and posting them on various platforms should help companies reach their goals in no time. However, as more companies discover the power of video marketing, it’s now more challenging to be at the forefront of competition. Creating traditional videos won’t generate as much engagement, lead, and conversion as videos with fresher concepts. But which video formats can help businesses boost their audience engagement? Keep reading below to find out.
Product videos put a business’ offers at the center stage. As it narrates the product, its uses, and how people benefit from it, the audience develops a sense of connection with the item and understands how the video is relevant to them. In effect, people stay tuned to the video, boosting its engagement and algorithm tracking. Although people don’t get to touch the products in person, they will know what it’s like to hold them in their hands. It’s crucial to create proper documentation using the products, giving the video more value to whoever may see it on whichever platform it lands. Product videos are also great opportunities to let the customers know when the item is dropping and the earliest shipping dates available.
If you prefer a more laid-back, casual approach to video marketing, review videos are the best format to do. Nothing beats a satisfied customer in delivering the good news to potential ones unsure about testing your product. Unboxing is popular video content, falling under review videos. The reel can start with a person, preferably someone who has tried your product, unboxing its packaging on camera. These are effective video marketing materials as they do not push for promotional or advertising intent. Instead, it’s based on real people’s experiences, making them appear more genuine and effective.
Behind the scenes (BTS) videos give people a preview of who, what, or how things are done before a product arrives at their doorstep. It features the process of product manufacturing and design, connecting people to your brand more. BTS videos are excellent for start-up businesses as they showcase how things progress on a small scale, beating the process it takes for more prominent companies to develop the products they sell. A BTS video can include a tour in the office or where the products are made, introducing your employees, and showing the steps taken to create and perfect products before shipping orders out. Through this video format, potential customers are more drawn and connected to the process of creating the products they love the most. In effect, it can generate more leads and produce conversions that can increase your sales.