Healthcare Videos: 3 Things to Know When Creating a Compelling Healthcare Video.
As video creators, you know that there are many ways on how you can create a compelling video. But take note, not all videos are created in the same way. It depends on several factors that a video creator should consider, like the types of videos that their audience responds to or people relate to the most.
Now in terms of healthcare content, there are special considerations that need to be incorporated so you can make effective videos for your company.
To help you do that, here are five things you should keep in mind when creating healthcare videos for your company or your clients.
Speak to your Audience.
Remember this, you created a video for a purpose, and that purpose is to help your target audience understand the message you want to relay. So when producing your healthcare video, make sure that you put your audience’s shoes on. For instance, your audience would be patients, patients’ loved ones, doctors, hospitals and professionals, or even the company that provides the healthcare service.
You can include content about a patient’s healthcare journey or how healthcare providers give their service. Whatever your content is, make sure that your audience would be able to relate.
You also need to consider the literacy and the age range of your audience, as well as their emotional state. In that way, you would be able to create a video tailored to your audience and to be able to speak to them in the same language, situation, or scenario.
Use 3D animation.
You can use the latest tools and processes to create beautiful 3D animations. Through this, you would be able to entice your audience and keep them engaged in a new policy, product, or service you are offering.
But why 3D? Well, aside from being highly customizable, it allows you to create videos that show multiple angles of a subject in a very realistic manner. Using 3D animations would save you from the challenges that live action productions usually encounter. And we’re not lying when we say your only limit is your imagination because it is!
But don’t get too excited to use all the high-tech and edgy 3D animations because, at the end of the day, it all boils down to two important things: your audience and the message you’d like to leave them. If the 3D visuals and effects do not really coincide with an emotional subject, then you need to reassess whether what you are using is the correct visual medium. This is especially true for topics focused on patients and present-life altering situations. In this example, your healthcare video should make patients feel support and comfort rather than painfully shooting them with hard facts and data.
Be More Intentional With the Character Design
In terms of medical topics within healthcare, the best way to show your audience is through different characters rather than using words alone. It will also be easier for them to understand information by depicting it through illustrations and animations.
What’s great about 3D is that you can portray hyper-realistic characters. If the video is patient-focused, then the more details you give your characters, the better. In this way, you allow the audience to see themselves, those who they care about, and the support that people can get through healthcare.
Creating healthcare videos is not just about how beautiful or compelling the content is but how you were able to make a difference and how much impact you’ve made to your audience.
Crown Street Films is one of the best bi-coastal production companies in Agoura Hills. We are a full-service firm that produces exceptional content across any medium. Contact us today to get started!