A woman wearing glasses and a green blazer in a modern office setting.

SCOPE

Genentech, an American Biotechnology company headquartered in San Francisco, CA, sought to inform its employees about the mission of its political action committee, GenenPAC. The objective: bolster membership by showcasing how GenenPAC leverages political engagement, advocating for state and federal policies that support the pharmaceutical industry and drive scientific innovation. We were approached to develop the creative concept and produce video content that communicates how GenenPAC’s efforts generate positive societal outcomes.

OBJECTIVE

Produce a three to five-minute film to increase employee participation in Genentech’s Political Action Committee from 600 to 1000 members.

CHALLENGE

Effectively communicate how GenenPAC’s advocacy directly impacts patient well-being and advances healthcare outcomes.

APPROACH

The stakeholder was new to video production, so the most critical aspect of our approach was listening. We helped the client navigate every stage of our six-step process, from developing the strategy and defining the objective to creative development and execution. We addressed their concerns at every step to ensure the final product exceeded expectations.

Woman in green jacket being filmed on a professional video set with camera and microphone.
Person standing by a window in an office, holding a smartphone, with a view of buildings and trees outside.
A woman in a green blazer is seated, being filmed by a crew member operating a video camera in an office setting.
A behind-the-scenes setup of a video shoot, featuring a cameraman operating a camera on a tripod, a person sitting for an interview, a boom microphone, and lighting equipment in an office environment.
A woman sitting indoors on a modern chair, wearing a black leather blazer and a gold necklace. The background features a glass-walled office environment.
Man with beard sitting at a table in an office
Smartphone on table displaying a video recording of a smiling woman with glasses in an office setting.
Behind-the-scenes photo of video shoot, showing a woman being interviewed by two crew members using professional cameras and lighting equipment.
Silhouette of a woman walking in a modern building with large glass windows overlooking a cityscape and ocean.
A woman seated in a modern office setting, wearing a gray sweater and checkered scarf.
Two men setting up a professional video camera with a monitor in a room with green walls.
Man using a laptop in a modern lounge area with sofas and armchairs.

RESULTS

“Crown Street Films created a custom fundraising appeal video for my company. This was my first time working with a video production company and the end result exceeded my expectations! Chad and his team provided creative input from start to finish - including storyboarding to onsite filming to post-production. I appreciated his thoughtfulness in making sure the video reflected our unique voice. I also appreciated his professionalism. The final video has been used at live events and in email solicitations, and the feedback has been nothing but positive. I would recommend Crown Street Films to any organization looking for video production services.”

                                                                             - Jessica Friend Manager

                                                  Federal Govt. Affairs and PAC Administrator, Genentech

10% increase in membership from Jan 31, 2023, to May 25, 2023.