SCOPE

Close-up of three stacked $25 poker chips from Resorts World Catskills.

World Media Interactive, a Miami-based Digital marketing agency, solicited us to produce a campaign for their client Resorts World Catskills (RWC), a resort and Casino in Monticello, NY. We had worked with the agency previously on a campaign for RWC’s sister property on the island of Bimini in the Bahamas.

OBJECTIVE

Delivering an increase in awareness across all the brand metrics with an elevated approach that highlights the unique personality of Resorts World Catskills across all channels.

CHALLENGE

Brand recognition was an issue; RWC competed in a crowded northeastern market. In addition, RWC has a sister resort with a similar logo and color, which made it harder to articulate the desired brand recognition.

APPROACH

Our approach had to surpass creating just another “spot,” ensuring that RWC would stand out in the hyper-competitive New York Casino landscape. We produced broadcast, print, and social content for targeted audiences. In collaboration with the agency and client, we fostered creative approaches to showcase the brand in an entertaining fashion without compromising the resort’s premium look and feel.

Two men interacting at a casino table, one in a pink shirt and cap and the other in a suit, with poker chips on the table.
People playing craps in a casino, focusing on a man throwing dice.
Man wearing glasses and a cap using camera equipment in a dimly lit environment, black and white photograph.
Three men on a film set, focusing on a camera; one adjusts settings, another looks on. Black and white image.
People playing a casino table game with poker chips, surrounded by slot machines and colorful lights in a gaming venue.
Group playing poker at casino table with chips and martini, dealer managing game.
Black and white image of a film crew operating a camera on a set in a casino environment.
Black and white photo of a group of men in a dimly lit setting, likely a casino with slot machines in the background. One man gestures animatedly, while others listen.
Woman relaxing on a massage table with her eyes closed and head resting on a pillow.
A couple sitting closely together in an upscale bar or lounge, with dim lighting and glasses of drinks in their hands.
Two men wearing hats discussing in a dimly lit room.
A couple enjoying a meal at a restaurant, the woman using chopsticks to pick up food from a bamboo steamer.

RESULTS

  • Net gaming revenue increased 52%

  • Player Club signups increased by 38%

  • Online room revenue increased 32%