Video content marketing is a relatively new way for businesses to promote their products and services. By making videos, companies can curate shareable content on various social media platforms, such as YouTube, Facebook, or Twitter. As technology advances, it has become a method sought after by more companies due to its reach and returns. The great thing about video content marketing is that it’s becoming easier to do. When done well, it can be a powerful tool for a brand to spread its message in a way that is easily accessible to a larger audience. But aside from the reach, it provides, what else can it do?
Videos provide better explanations and context than photos. Video content is a helpful tool for enticing potential buyers to buy a product by showing the items’ uses, importance, and relevance. At least 94 percent of marketers mentioned using video content has helped increase user understanding of a product or service. Most customers only buy products that they understand. It also adds to the buying possibilities if they can understand what the product does exactly. For example, companies that sell tech devices invest in videos to help sell new products to the market.
ROI is possible for video content marketing, but it would still depend on several factors, such as the content strategy and the quality of videos. However, 83 percent of marketers still think video content gives them a good return on investment. Although producing video content is expensive, various options make it possible to create a good video without having to spend too much. People can record high-quality videos on mobile phones. Before, without smartphones, people needed expensive cameras and luxurious setups. But now, with an entry-level phone and a skill for editing, everyone can create video content that can help a business sell. Keep in mind that spending less on producing video content means it’s easier to get a positive ROI.
Video content is a versatile tool that provides marketers with options. It’s easy to find a method that fits your company’s marketing goals. Although YouTube is the most popular platform for creating videos, other social media platforms, such as Snapchat, Instagram, and Facebook, are also exciting contenders. Live videos have grown in recent years, with industry giants like Facebook, YouTube, and Twitch—offering ways for businesses to stream live content. Live videos are as effective as uploaded videos. Facebook claims that live streams get six times more interactions than regular videos.
People, by nature, are drawn to videos. As technology made it easier for businesses to record videos, it has also made it convenient to watch content. In 2017, people watched over a billion hours of videos every day on YouTube. Meanwhile, Twitter revealed that there are two billion views on its platform daily. On top of that, tweets with embedded videos get ten times more engagement than those without. In effect, businesses that do not produce video content are missing out on attention online.
Video content ranks better in SEO. Uploading videos on video-sharing platforms while using target keywords can be an excellent way to get your business on the first page of Google. The search engine includes YouTube videos at the top of the page for most search terms.<5>Conclusion
Overall, video content marketing is the future of promoting products and services. Since it’s easier to produce videos today, most businesses result in creating high-quality content while maximizing what people need and expect from them. If your company doesn’t use video content as a marketing tool, then maybe it’s time to consider it. Crown Street Films is a full-service production agency with locations in Miami and Los Angeles. We are dedicated to producing exceptional content that can be disseminated across any medium, platform, or network. Check out our services on the website and schedule an appointment today.